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1. William Hill is operated by WHG (International) Limited a company registered in Gibraltar. William Hill is licensed by the Gambling Commission ( Number: 000-039225 R-319373-009 ) for customers in Great Britain, and licensed by the Gibraltar Government and regulated by the Gibraltar Gambling.
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William Hill CEO Ulrik Bengtsson has welcomed the gambling review launched in the UK, saying the operator looks forward to engaging with the UK Government.

Tim Miller of the Gambling Commission said the penalty could rise if more people come forward Betting firm William Hill has been hit with a £6.2m penalty package for breaching anti-money-laundering.

Others have already reacted to the review's launch, including the Betting and Gaming Council, with Bengtsson echoing the positive sentiment shared by the rest of the industry.

Speaking to Gambling Insider in the past, the CEO has said he is more confident of a balanced, evidence-led approach from politicians within the UK than he may have been in previous years.

And he has once again emphasised the need for policymakers to strike a balance when assessing the UK's gambling laws.

In a statement sent to Gambling Insider, Bengtsson said: “William Hill welcomes the gambling review which the Government has launched today. Our industry is more committed than ever to keeping gambling as safe as possible and we have been getting on with raising standards.

'Whether it’s ensuring under-18s and vulnerable people are not exposed to gambling adverts or identifying at-risk players through technology, we are continually driving up standards to ensure gambling remains a safe and fun pursuit for millions of people in the UK.

'We look forward to engaging with the Government throughout the review to ensure any new regulations work alongside progress made by our industry and provide clarity and certainty for customers, operators and all those who work in the sector.

'It is important the review is evidence-led, strikes the right balance between protecting the vulnerable and the continued enjoyment of the many tens of millions who happily place the occasional bet, as well as taking a critical look at the growing risks of the black market – where there are no consumer protections.'

William Hill was this year purchased by Caesars Entertainment, with the deal expected to be complete in early 2021.

The operator's European business, though, remains for sale – as Caesars is only interested in its US operations.

William Hill saw its profits plummet by 91 per cent in the past year amid the mass cancellation of live sports events and temporary store closures.

The bookie, which is being snapped up by US casino giant Caesars Group in a £2.9billion deal, was left nursing underlying pre-tax profits of £9.1million, down from £96.5million in 2019.

The betting giant's 1,414 shops have been hit hard by repeated lockdowns, prompting its retail arm to slump to a £29.5million loss as like-for-like revenues fell 30 per cent.

But, William Hill's online arm, which accounts for 61 per cent of group revenues, delivered a 3 per cent rise in earnings to £121.9million.

Boss Ulrik Bengtsson said the group's betting shops traded strongly when they were able to open.

He said: 'Retail bounced back very quickly and I anticipate that to happen again, we can then assess the long-term performance.

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'We will come back strongly and quickly.'

Net revenues slumped 16 per cent as the pandemic led to widespread disruption of live sporting events as well as the retail and casino closures.

The company said: '2020 has been a decisive year for William Hill, with careful financial management leaving the balance sheet in a healthy position, enabling the group to capture the opportunities that 2021 will bring through the acquisition by Caesars and their intention to seek suitable partners or owners for the non-US business.'

William Hill agreed to a takeover by Caesars in November and its suitor saw off competition from rival bidder, private equity giant Apollo.

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Meanwhile, rival Ladbrokes owner Entain, also reporting today, fared better over the year thanks to surging growth in its US joint venture and the switch to online gambling.

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The group swung to a pre-tax profit of £174.7million last year against losses of £164.4million the previous year, while underlying operating profits edged 2 per cent higher to £529.5million.

It hailed 20 quarters in a row of double-digit online net gaming revenue growth and said BetMGM, while its joint venture with MGM Resorts, notched up an 18 per cent boost in market share.

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The BetMGM business delivered better-than-expected revenues of £127.5million in 2020, it added.

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Shares in William Hill are down 0.15 per cent or 0.40p to 270.80p. A year ago the share price was 139.75p.